I spent the weekend at the Chicago-North RWA Spring Fling writer's conference. It was a fast paced, fun filled time. I was able to check in the moment I got to the Deerfield Hyatt. The staff was outstanding. The service was great. I registered and received a thick packet with lots of goodies from the conference sponsors, Office Depot, Pepsi, Quaker Oats, Books by SourceBooks, Harlequin and Avon.
I met friends I've known for years from all over the country and ran into Barbra Vey from Publisher's Weekly and five of us went to lunch together. You can get Barb's view of the conference at her blog http://www.publishersweekly.com/blog/880000288/post/200025620.html
Unfortunately, no pictures of me, I was too busy volunteering to do any drive by videos. Sigh. But she is a wonderful person, outgoing and super smart.
It was fun to dress up and wear my name tag stating that I was a published author and a committee chair. (I was in charge of the audio visual.) We taped the entire conference so that if you missed anything you could purchase the tapes for later listening and inspiration.
Great workshops started at 2:30 p.m.. By 5:30 p.m. we had a family sit down meal with editors and agents. The food was to die for. The company lovely, I sat with author Patricia Rosemoor and Daniele Egan Miller from the Brown and Miller literary agency. Following that were more wonderful workshops, a reception for local librarians and booksellers and the grand finale a chocolate reception with a menu entitled Death by chocolate!
I went to bed late and could barely sleep. I had run into Erin Niumata who was my Editorial director at Avalon Books-she was the wonderful editor who let me keep the first naked man in an Avalon romance. (If you remember, it was a scene from A Wanted Man. If you haven't read it yet go to www.avalonbooks.com or www.bn.com and order it. You'll be glad you did.)
It turns out that Erin is no longer editing but has become an agent at Folio Literary Management. We had a drink together and discussed my work. It was one of those kismet moments.
Next week, I'll blog about all the great stuff that happened on Saturday. Stay tuned.
Showing posts with label Pepsi. Show all posts
Showing posts with label Pepsi. Show all posts
Sunday, April 27, 2008
Sunday, April 13, 2008
To Market, To Market a five year plan
As I wrote before the burn, I hope to blog once a week using a proper editorial calendar. I'll post said calendar as soon as I create it.
My goal is to blog every Sunday on Author Marketing, Writing Tips, Book/movie Reviews and Just for fun.
Let's begin with author marketing. I sat down with a couple of marketing friends who bemoaned the fact that authors don't know how to properly market themselves. I agreed, nodding my head wisely. But knowing all along that I, too, do the things they were complaining about. Missed opportunities and inconsistent marketing abound in a writer's life.
Let me tell you why...
With brands such as Pepsi and Coke, you have long term consistent products. All colas are not alike and consistent branding is essential. You brand by getting the product name OUT THERE-and keeping it in the forefront of people's minds.
But in today's current market, an author, writer, novelist needs to stay flexible in order to work. A writer may start out writing sweet historical romance-see my seven Morgan family novels by Avalon Books. (Saving Samantha, A Wanted Man, Lovin' Lana, Wyoming Wedding, The Marryin' Kind, The Bettin' Kind and The Lovin' Kind. All titles can be found on BN.com, Amazon.com, Walmart.com, Booksamillion.com and avalonbooks.com) Even if their work is critically acclaimed, (A Wanted Man, the Marryin' Kind, The Bettin' Kind and the Lovin' Kind were all given starred reviews by Booklist Magazine.) the particular kind of story may no longer be in vogue with publisher's marketing departments.
So, in order to keep selling an author has to switch to say romantic suspense,(as in my up-coming novel, Mr. Charming) or paranormal or even contemporary romantic comedy. These switches are done usually without publisher sponsorship. So books are written in advance of selling and the author can have complete novels done with years between publish dates.
In other words, unlike Pepsi or Coke, the product is off the shelf for years at a time.
Facing this sort of market, it's difficult to keep your so called "brand" going. Why should readers care if it takes three years for a new publisher to discover you? You've lost your audience. You have to start your marketing plan all over again. It can be disheartening.
It was suggested that you combat this with a five year plan- a plan to sell certain flavors of books over five years...(Example-plan a series of five paranormal books.)Great-except your books were written at the tail end of a trend and the publisher only bought one...now no one in the book biz wants to publish any more of those kinds of books...suddenly you need a new five year plan...and all that marketing goes to waste.
The solution is to base your brand on something that won't go away for three years...YOU- be active in groups, blogs, contests. Give talks. Write newsletter and magazine articles. Put out a twice yearly or quarterly newsletter. Keep your face and name OUT THERE.
If you think of your brand as a pyramid-the foundation should be your family, friends and loyal readers. Give them something to read like a daily blog (See mine on my website www.nancyjparra.com) The next level should be writers groups and local librarians, booksellers and community work. Followed by national groups, conferences and speaking engagements. Leave the bookmarks and pens for the very tip.
Staying involved is a good way to keep your marketing base during periods of drought. It's a five year plan that works.
Finally, don't give up. The key to good marketing as an author is to write consistently good books. (I know, I know, you always write good books, it's why you're published...) It's still the key. No matter what you write or when, people will know you always deliver.
My goal is to blog every Sunday on Author Marketing, Writing Tips, Book/movie Reviews and Just for fun.
Let's begin with author marketing. I sat down with a couple of marketing friends who bemoaned the fact that authors don't know how to properly market themselves. I agreed, nodding my head wisely. But knowing all along that I, too, do the things they were complaining about. Missed opportunities and inconsistent marketing abound in a writer's life.
Let me tell you why...
With brands such as Pepsi and Coke, you have long term consistent products. All colas are not alike and consistent branding is essential. You brand by getting the product name OUT THERE-and keeping it in the forefront of people's minds.
But in today's current market, an author, writer, novelist needs to stay flexible in order to work. A writer may start out writing sweet historical romance-see my seven Morgan family novels by Avalon Books. (Saving Samantha, A Wanted Man, Lovin' Lana, Wyoming Wedding, The Marryin' Kind, The Bettin' Kind and The Lovin' Kind. All titles can be found on BN.com, Amazon.com, Walmart.com, Booksamillion.com and avalonbooks.com) Even if their work is critically acclaimed, (A Wanted Man, the Marryin' Kind, The Bettin' Kind and the Lovin' Kind were all given starred reviews by Booklist Magazine.) the particular kind of story may no longer be in vogue with publisher's marketing departments.
So, in order to keep selling an author has to switch to say romantic suspense,(as in my up-coming novel, Mr. Charming) or paranormal or even contemporary romantic comedy. These switches are done usually without publisher sponsorship. So books are written in advance of selling and the author can have complete novels done with years between publish dates.
In other words, unlike Pepsi or Coke, the product is off the shelf for years at a time.
Facing this sort of market, it's difficult to keep your so called "brand" going. Why should readers care if it takes three years for a new publisher to discover you? You've lost your audience. You have to start your marketing plan all over again. It can be disheartening.
It was suggested that you combat this with a five year plan- a plan to sell certain flavors of books over five years...(Example-plan a series of five paranormal books.)Great-except your books were written at the tail end of a trend and the publisher only bought one...now no one in the book biz wants to publish any more of those kinds of books...suddenly you need a new five year plan...and all that marketing goes to waste.
The solution is to base your brand on something that won't go away for three years...YOU- be active in groups, blogs, contests. Give talks. Write newsletter and magazine articles. Put out a twice yearly or quarterly newsletter. Keep your face and name OUT THERE.
If you think of your brand as a pyramid-the foundation should be your family, friends and loyal readers. Give them something to read like a daily blog (See mine on my website www.nancyjparra.com) The next level should be writers groups and local librarians, booksellers and community work. Followed by national groups, conferences and speaking engagements. Leave the bookmarks and pens for the very tip.
Staying involved is a good way to keep your marketing base during periods of drought. It's a five year plan that works.
Finally, don't give up. The key to good marketing as an author is to write consistently good books. (I know, I know, you always write good books, it's why you're published...) It's still the key. No matter what you write or when, people will know you always deliver.
Subscribe to:
Posts (Atom)