Self marketing is a growing trend that many writers dread. It was okay when books got smaller and we had to self edit. But so many writers cringe at the idea of hawking their own wares. To the point where they don't want to go out and sit at a book signing and say, here's my book. buy it. I promise, you'll love it. Instead they sit at home and worry that they aren't any good at this. That it takes too much work.
Truth is marketing is a human condition. From the time we are born, we "sell" ourselves to family and friends. We label our selves as "the bright one," "the pretty one," "The oldest," "the youngest." Marketing is finding out who you are and interesting people in keeping you in their world. You market yourself to your best friend as someone who is loyal, understanding and important to their world. You market yourself to your boss as a good worker in order to keep your job. You market yourself as a mate in order to keep your spouses interest. The idea that you are "in this together" has kept many family groups going. Marketing. It says I'm useful, important, necessary. It's a natural drive.
As creative people, writers shouldn't shun marketing. It doesn't have to be left to "business experts." In fact, writers make better marketers. We have a natural talent for paying attention to society, people, the human condition. It's as simple as using your natural gift to your own advantage. Something you've done since you were born. It all begins with an introduction, then you find a way to get noticed, become a part of someone's life. You've just marketed yourself and your book.
But wait, there are people who tell you it can only be done this way or that way. If you haven't done x then you're not doing it right. Hmmm, the people telling you that are merely marketing themselves as those "in the know." It's up to you to allow them that power. Turn it around and tell them how they need you and your work in their life. Remember, marketing is something you're naturally good at. Tell your story. Share your story. Enjoy the rewards.
Sunday, May 18, 2008
Sunday, May 11, 2008
General chatter
This week is about reviews, popular culture and general chatter. First of all, Happy Mother's Day! Hugs to all the women out there who nuture.
I went to see the movie Smart People with Dennis Quaid and Sarah Jessica Parker. It was not funny, there was no action. It was, in fact, a character study. These were real and mostly unlikeable people who didn't change much, although the ending implied that they did. From the viewpoint of a writer who loves to watch people, it was an interesting movie. From the viewpoint of a movie goer, don't waste your money and I wouldn't even bother renting. There isn't anything entertaining going on here.
In my spare time I love to read. I just finished J.D. Robb's, Innocent in Death. I have been hooked on this murder mystery series from the first book, Naked in Death. I enjoy the gritty, edgy feel; the futuristic vibe; the relationships of the characters. Lately the series has grown a little stale, less grit, not so sexy, but Innocent worked for me. If you're a fan, pick this one up. It's an interesting read even if the killer is easily spotted.
Have a great week everyone!
I went to see the movie Smart People with Dennis Quaid and Sarah Jessica Parker. It was not funny, there was no action. It was, in fact, a character study. These were real and mostly unlikeable people who didn't change much, although the ending implied that they did. From the viewpoint of a writer who loves to watch people, it was an interesting movie. From the viewpoint of a movie goer, don't waste your money and I wouldn't even bother renting. There isn't anything entertaining going on here.
In my spare time I love to read. I just finished J.D. Robb's, Innocent in Death. I have been hooked on this murder mystery series from the first book, Naked in Death. I enjoy the gritty, edgy feel; the futuristic vibe; the relationships of the characters. Lately the series has grown a little stale, less grit, not so sexy, but Innocent worked for me. If you're a fan, pick this one up. It's an interesting read even if the killer is easily spotted.
Have a great week everyone!
Sunday, May 4, 2008
Conference day II
Friday at Spring Fling was a huge ego boost. Then came Saturday... I did enjoy a hot breakfast of cinnamon pecan french toast casserole. Then the breakfast speaker was wonderful. I didn't go to workshops because I had a pitch interview with an editor. She was great but said she thought my story was too "big" for her line. I told her I understood...but she said. Send me a partial and let me look at it. I thanked her and went off to find my lunch partners. After another wonderful speaker at lunch were more great workshops and a pitch session with an agent. The pitch session tanked. The agent didn't even look awake. She kept saying, "I don't do that." In a monotone voice and I was taken aback by her sheer lack of interest in me, my career and why I would want to pitch to her. After the initial shock of her weird/rude behavior I realized I had only set up the interview to meet her and see if we were a match. That goal was reached. She is definitely not a match for me and I doubt I would recommend her to others.
After this disappointing afternoon, I was set to volunteer in two places at the same time. Funny how that happened. I thought one session was after another-so it was my own fault. I chose to work at the book signing. Without a book out at this time, I volunteered to help manage Debbie MaComber's line. She is a NYT bestselling author with a huge fan base and this was her first signing of her latest book. The line snaked out the door. I enjoyed chatting with people, preparing them by spelling names on a post-it and placing it on the signing page, handing out promo goodies and in general agreeing with each and everyone how amazing Debbie is...it was a blast. I've been lucky enough to do the same thing for Julie Garwood at her signing.
I finished this after two hours and ran to my other volunteer post where I helped with the finishing touches on the silent auction set for that night. Then it was time to change into party clothes. They had a conference dinner, drinks, dessert was banana's foster and Debbie gave a wonderful inspiring speech. The silent auction progressed through dinner. We earned over $8,000 for literacy. After that a jazz band played and we danced the night away. I hit my room by midnight feeling like it had all been worth it. Good friends, good food, great music and money for literacy what more could you ask for?
After this disappointing afternoon, I was set to volunteer in two places at the same time. Funny how that happened. I thought one session was after another-so it was my own fault. I chose to work at the book signing. Without a book out at this time, I volunteered to help manage Debbie MaComber's line. She is a NYT bestselling author with a huge fan base and this was her first signing of her latest book. The line snaked out the door. I enjoyed chatting with people, preparing them by spelling names on a post-it and placing it on the signing page, handing out promo goodies and in general agreeing with each and everyone how amazing Debbie is...it was a blast. I've been lucky enough to do the same thing for Julie Garwood at her signing.
I finished this after two hours and ran to my other volunteer post where I helped with the finishing touches on the silent auction set for that night. Then it was time to change into party clothes. They had a conference dinner, drinks, dessert was banana's foster and Debbie gave a wonderful inspiring speech. The silent auction progressed through dinner. We earned over $8,000 for literacy. After that a jazz band played and we danced the night away. I hit my room by midnight feeling like it had all been worth it. Good friends, good food, great music and money for literacy what more could you ask for?
Sunday, April 27, 2008
Fun, fashion and writer's conference
I spent the weekend at the Chicago-North RWA Spring Fling writer's conference. It was a fast paced, fun filled time. I was able to check in the moment I got to the Deerfield Hyatt. The staff was outstanding. The service was great. I registered and received a thick packet with lots of goodies from the conference sponsors, Office Depot, Pepsi, Quaker Oats, Books by SourceBooks, Harlequin and Avon.
I met friends I've known for years from all over the country and ran into Barbra Vey from Publisher's Weekly and five of us went to lunch together. You can get Barb's view of the conference at her blog http://www.publishersweekly.com/blog/880000288/post/200025620.html
Unfortunately, no pictures of me, I was too busy volunteering to do any drive by videos. Sigh. But she is a wonderful person, outgoing and super smart.
It was fun to dress up and wear my name tag stating that I was a published author and a committee chair. (I was in charge of the audio visual.) We taped the entire conference so that if you missed anything you could purchase the tapes for later listening and inspiration.
Great workshops started at 2:30 p.m.. By 5:30 p.m. we had a family sit down meal with editors and agents. The food was to die for. The company lovely, I sat with author Patricia Rosemoor and Daniele Egan Miller from the Brown and Miller literary agency. Following that were more wonderful workshops, a reception for local librarians and booksellers and the grand finale a chocolate reception with a menu entitled Death by chocolate!
I went to bed late and could barely sleep. I had run into Erin Niumata who was my Editorial director at Avalon Books-she was the wonderful editor who let me keep the first naked man in an Avalon romance. (If you remember, it was a scene from A Wanted Man. If you haven't read it yet go to www.avalonbooks.com or www.bn.com and order it. You'll be glad you did.)
It turns out that Erin is no longer editing but has become an agent at Folio Literary Management. We had a drink together and discussed my work. It was one of those kismet moments.
Next week, I'll blog about all the great stuff that happened on Saturday. Stay tuned.
I met friends I've known for years from all over the country and ran into Barbra Vey from Publisher's Weekly and five of us went to lunch together. You can get Barb's view of the conference at her blog http://www.publishersweekly.com/blog/880000288/post/200025620.html
Unfortunately, no pictures of me, I was too busy volunteering to do any drive by videos. Sigh. But she is a wonderful person, outgoing and super smart.
It was fun to dress up and wear my name tag stating that I was a published author and a committee chair. (I was in charge of the audio visual.) We taped the entire conference so that if you missed anything you could purchase the tapes for later listening and inspiration.
Great workshops started at 2:30 p.m.. By 5:30 p.m. we had a family sit down meal with editors and agents. The food was to die for. The company lovely, I sat with author Patricia Rosemoor and Daniele Egan Miller from the Brown and Miller literary agency. Following that were more wonderful workshops, a reception for local librarians and booksellers and the grand finale a chocolate reception with a menu entitled Death by chocolate!
I went to bed late and could barely sleep. I had run into Erin Niumata who was my Editorial director at Avalon Books-she was the wonderful editor who let me keep the first naked man in an Avalon romance. (If you remember, it was a scene from A Wanted Man. If you haven't read it yet go to www.avalonbooks.com or www.bn.com and order it. You'll be glad you did.)
It turns out that Erin is no longer editing but has become an agent at Folio Literary Management. We had a drink together and discussed my work. It was one of those kismet moments.
Next week, I'll blog about all the great stuff that happened on Saturday. Stay tuned.
Sunday, April 20, 2008
Pantsers vs Plotters
In the writing world there are two kinds of writers. Writers like to split themselves into pantsers and plotters. Pantsers are the writers who see a scene or talk to a character, sit down and start writing a book. In other words, they write an entire novel by the seat of their pants. Plotters are writers who like to have an entire outline done before they even begin a book. They like a plan. They enjoy structure. They want to know where they're going before they get there.
There are pantsers or sometimes they call themselves into the mist writers, who stumble on a plotting method and suddenly convert to plotters. But I've never know a plotter to try writing like a pantser...it's simply not in their nature.
Personally, I prefer writing by the seat of my pants, but I've found that often leaves me with a completed book and trouble boiling down the message into short marketable pitches. My solution? Once my book is done, I take Randy Ingermanson's Snowflake Plotting Method and plug in my new book. Doing this plotting exercise after I finish the book "feels" better to me because I know where the book goes. Often when I write, what I plan to write doesn't come out that way. Doing the exercise after helps me to see the clear cut theme in my book. Goals, motivations and conflicts pop right out. It also helps me to understand when a revision is needed because a conflict isn't strong enough.
You can find his method on his website www.advanced fictionwriting.com. There are people who love to use this for plot. I enjoy using it for marketing. Either way it's an interesting method for any novelist to look over and see how it works for them.
There are pantsers or sometimes they call themselves into the mist writers, who stumble on a plotting method and suddenly convert to plotters. But I've never know a plotter to try writing like a pantser...it's simply not in their nature.
Personally, I prefer writing by the seat of my pants, but I've found that often leaves me with a completed book and trouble boiling down the message into short marketable pitches. My solution? Once my book is done, I take Randy Ingermanson's Snowflake Plotting Method and plug in my new book. Doing this plotting exercise after I finish the book "feels" better to me because I know where the book goes. Often when I write, what I plan to write doesn't come out that way. Doing the exercise after helps me to see the clear cut theme in my book. Goals, motivations and conflicts pop right out. It also helps me to understand when a revision is needed because a conflict isn't strong enough.
You can find his method on his website www.advanced fictionwriting.com. There are people who love to use this for plot. I enjoy using it for marketing. Either way it's an interesting method for any novelist to look over and see how it works for them.
Sunday, April 13, 2008
To Market, To Market a five year plan
As I wrote before the burn, I hope to blog once a week using a proper editorial calendar. I'll post said calendar as soon as I create it.
My goal is to blog every Sunday on Author Marketing, Writing Tips, Book/movie Reviews and Just for fun.
Let's begin with author marketing. I sat down with a couple of marketing friends who bemoaned the fact that authors don't know how to properly market themselves. I agreed, nodding my head wisely. But knowing all along that I, too, do the things they were complaining about. Missed opportunities and inconsistent marketing abound in a writer's life.
Let me tell you why...
With brands such as Pepsi and Coke, you have long term consistent products. All colas are not alike and consistent branding is essential. You brand by getting the product name OUT THERE-and keeping it in the forefront of people's minds.
But in today's current market, an author, writer, novelist needs to stay flexible in order to work. A writer may start out writing sweet historical romance-see my seven Morgan family novels by Avalon Books. (Saving Samantha, A Wanted Man, Lovin' Lana, Wyoming Wedding, The Marryin' Kind, The Bettin' Kind and The Lovin' Kind. All titles can be found on BN.com, Amazon.com, Walmart.com, Booksamillion.com and avalonbooks.com) Even if their work is critically acclaimed, (A Wanted Man, the Marryin' Kind, The Bettin' Kind and the Lovin' Kind were all given starred reviews by Booklist Magazine.) the particular kind of story may no longer be in vogue with publisher's marketing departments.
So, in order to keep selling an author has to switch to say romantic suspense,(as in my up-coming novel, Mr. Charming) or paranormal or even contemporary romantic comedy. These switches are done usually without publisher sponsorship. So books are written in advance of selling and the author can have complete novels done with years between publish dates.
In other words, unlike Pepsi or Coke, the product is off the shelf for years at a time.
Facing this sort of market, it's difficult to keep your so called "brand" going. Why should readers care if it takes three years for a new publisher to discover you? You've lost your audience. You have to start your marketing plan all over again. It can be disheartening.
It was suggested that you combat this with a five year plan- a plan to sell certain flavors of books over five years...(Example-plan a series of five paranormal books.)Great-except your books were written at the tail end of a trend and the publisher only bought one...now no one in the book biz wants to publish any more of those kinds of books...suddenly you need a new five year plan...and all that marketing goes to waste.
The solution is to base your brand on something that won't go away for three years...YOU- be active in groups, blogs, contests. Give talks. Write newsletter and magazine articles. Put out a twice yearly or quarterly newsletter. Keep your face and name OUT THERE.
If you think of your brand as a pyramid-the foundation should be your family, friends and loyal readers. Give them something to read like a daily blog (See mine on my website www.nancyjparra.com) The next level should be writers groups and local librarians, booksellers and community work. Followed by national groups, conferences and speaking engagements. Leave the bookmarks and pens for the very tip.
Staying involved is a good way to keep your marketing base during periods of drought. It's a five year plan that works.
Finally, don't give up. The key to good marketing as an author is to write consistently good books. (I know, I know, you always write good books, it's why you're published...) It's still the key. No matter what you write or when, people will know you always deliver.
My goal is to blog every Sunday on Author Marketing, Writing Tips, Book/movie Reviews and Just for fun.
Let's begin with author marketing. I sat down with a couple of marketing friends who bemoaned the fact that authors don't know how to properly market themselves. I agreed, nodding my head wisely. But knowing all along that I, too, do the things they were complaining about. Missed opportunities and inconsistent marketing abound in a writer's life.
Let me tell you why...
With brands such as Pepsi and Coke, you have long term consistent products. All colas are not alike and consistent branding is essential. You brand by getting the product name OUT THERE-and keeping it in the forefront of people's minds.
But in today's current market, an author, writer, novelist needs to stay flexible in order to work. A writer may start out writing sweet historical romance-see my seven Morgan family novels by Avalon Books. (Saving Samantha, A Wanted Man, Lovin' Lana, Wyoming Wedding, The Marryin' Kind, The Bettin' Kind and The Lovin' Kind. All titles can be found on BN.com, Amazon.com, Walmart.com, Booksamillion.com and avalonbooks.com) Even if their work is critically acclaimed, (A Wanted Man, the Marryin' Kind, The Bettin' Kind and the Lovin' Kind were all given starred reviews by Booklist Magazine.) the particular kind of story may no longer be in vogue with publisher's marketing departments.
So, in order to keep selling an author has to switch to say romantic suspense,(as in my up-coming novel, Mr. Charming) or paranormal or even contemporary romantic comedy. These switches are done usually without publisher sponsorship. So books are written in advance of selling and the author can have complete novels done with years between publish dates.
In other words, unlike Pepsi or Coke, the product is off the shelf for years at a time.
Facing this sort of market, it's difficult to keep your so called "brand" going. Why should readers care if it takes three years for a new publisher to discover you? You've lost your audience. You have to start your marketing plan all over again. It can be disheartening.
It was suggested that you combat this with a five year plan- a plan to sell certain flavors of books over five years...(Example-plan a series of five paranormal books.)Great-except your books were written at the tail end of a trend and the publisher only bought one...now no one in the book biz wants to publish any more of those kinds of books...suddenly you need a new five year plan...and all that marketing goes to waste.
The solution is to base your brand on something that won't go away for three years...YOU- be active in groups, blogs, contests. Give talks. Write newsletter and magazine articles. Put out a twice yearly or quarterly newsletter. Keep your face and name OUT THERE.
If you think of your brand as a pyramid-the foundation should be your family, friends and loyal readers. Give them something to read like a daily blog (See mine on my website www.nancyjparra.com) The next level should be writers groups and local librarians, booksellers and community work. Followed by national groups, conferences and speaking engagements. Leave the bookmarks and pens for the very tip.
Staying involved is a good way to keep your marketing base during periods of drought. It's a five year plan that works.
Finally, don't give up. The key to good marketing as an author is to write consistently good books. (I know, I know, you always write good books, it's why you're published...) It's still the key. No matter what you write or when, people will know you always deliver.
Thursday, April 10, 2008
OMG It's April
So, I had plans. Plans to write a new cool blog once a week. To somehow find a hipper-edgier-cooler me. Or, hey, I could write a useful, marketing blog, since that is what I do in my "real" life. What? You mean you can't support yourself after publishing 8 novels??? Bwahahahaha-
Okay, back to reality. Like I said, I set up an editorial calendar to really bring readers to my blog. The new "me" was to begin today...
Then it rained...and--this will tell you how utterly uncool I really am--I burned my entire right hand. Scorched. Fried. Swollen up. Red. Shiny skinned. Still burning an hour later...soaked in ice water every five minutes to numb it...sigh.
How did I manage this terrible deed? And even more important--how am I writing this after such an adventure? I am typing left handed...one painful letter at a time. I'm getting pretty good at it too...
As for the burn-sigh- I pulled my boiling bowl of Malt-o-meal out of the microwave--yes, I said Malt-o-meal-- when my arm jerked...the scalding hot, fresh from the boil, thick pasty liquid poured over my hand. I dropped the bowl, flung the burning brew off my hand and all over the kitchen as I went screaming to the sink and poured cold water over my hand-sheesh.
Stupid, stupid, stupid...ever have a day? Well, mine is today. Especially since Malt-o-meal is famous for turning into concrete when it cools-so, I numbed my hand in ice water and did my best to clean up the mess...my puppy happily took care of the floor...sigh. I'm lucky- no real blisters...just swollen, shiny, red...took the top layer of skin off...I'll survive.
But, so much for being cool and hip...
Okay, back to reality. Like I said, I set up an editorial calendar to really bring readers to my blog. The new "me" was to begin today...
Then it rained...and--this will tell you how utterly uncool I really am--I burned my entire right hand. Scorched. Fried. Swollen up. Red. Shiny skinned. Still burning an hour later...soaked in ice water every five minutes to numb it...sigh.
How did I manage this terrible deed? And even more important--how am I writing this after such an adventure? I am typing left handed...one painful letter at a time. I'm getting pretty good at it too...
As for the burn-sigh- I pulled my boiling bowl of Malt-o-meal out of the microwave--yes, I said Malt-o-meal-- when my arm jerked...the scalding hot, fresh from the boil, thick pasty liquid poured over my hand. I dropped the bowl, flung the burning brew off my hand and all over the kitchen as I went screaming to the sink and poured cold water over my hand-sheesh.
Stupid, stupid, stupid...ever have a day? Well, mine is today. Especially since Malt-o-meal is famous for turning into concrete when it cools-so, I numbed my hand in ice water and did my best to clean up the mess...my puppy happily took care of the floor...sigh. I'm lucky- no real blisters...just swollen, shiny, red...took the top layer of skin off...I'll survive.
But, so much for being cool and hip...
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