Six months out from my next book release date and I have marketing on my mind. Over eight years of publishing, I have learned that each publisher has different expectations and needs for marketing. Each author, also, has different expectations for marketing their work. Some jump in with guns blazing, others stick a toe in and shiver. I hope to be somewhere in between.
Why? Because I have to put enough effort into marketing to get my name out there and let my readers know I've got a new story in a different venue. But I don't want to use up all my writing time on marketing matters- something that is really easy to do.
So, a fine line must be drawn while I build momentum to Mr. Charming's release date- July 31st.
To accomplish this I am setting aside time this month to build a marketing strategy and calendar. In the last few months I have spent time every day building my social networking skills. I have been reading some good blogs and along the way I have increased daily readers at my website by 400%. (I know, I didn't think that would happen. but I just checked my stats this morning and yes, 4 times as many people visit my site on a daily basis.) Also, my google hits have gone up. All this took was a little time on my part-daily- as in 15 minutes a day to say hello-nice to meet you. Will the numbers translate to sales? I'll find out I suppose.
So, what else am I planning? My friend Morgan Mandel's daily blog, www.morganmandel.blogspot.com has been educating her readers on blog tours, blog following and creating buzz in the blogosphere. So, I'm taking the time to follow her advice and visit a new blog a day-to comment and follow- to say hello!
Add to this strategy planning and executing a blog tour, writing articles for RWA chapter newsletters, and perhaps writing an article for the RWR magazine.
I hope to include the addition of a newsletter to my website, a fan page on Facebook and perhaps a speaking engagement or two. All while continuing to write my next book.
Ugh- you say, throwing your hands up. Who has the time? I don't know if I'll have to time, but five minutes a day, ten minutes a day adds up over the space of six months. In the mean time I get to meet new people and hear new voices which makes my office a cheery place and gives me a smile.
What about you? What, if anything, has worked for you? Any tips for me to think about while I create my marketing plan? This blogger would love to know.